一方面可以去网站搜集,并进入官网核实公司的人文精神宣传词。一方面可以参阅书籍,有很多书籍会有收录。很多时候静下心来看广告学方面的书会打开自己创作的思维。
可口可乐历年广告语集锦:
1886: Drink Coca-Cola
1904: Delicious and Refreshing
1905: Coca-Cola Revives and Sustains
1906: The Great National Temperance Beverage
1907: Good to the Last Drop
1917: Three Million a Day
1922: Thirst Knows No Season
1923: Enjoy Thirst
1924: Refresh Yourself
1925: Six Million a Day
1926: It Had to Be Good to Get Where It Is
1927: Pure as Sunlight; Around the Corner from Everywhere
1929: The Pause that Refreshes
1932: Ice Cold Sunshine
1938: The Best Friend Thirst Ever Had; Thirst Asks Nothing More
1939: Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola
1942: The Only Thing Like Coca-Cola is Coca-Cola Itself
1948: Where There’s Coke There’s Hospitality
1949: Along the Highway to Anywhere
1952: What You Want is a Coke
1956: Coca-Cola … Makes Good Things Taste Better
1957: Sign of Good Taste
1958: The Cold, Crisp Taste of Coke
1959: Be Really Refreshed
1963: Things Go Better With Coke
1969: It’s the Real Thing
1971: I’d Like to Buy the World a Coke – part of the “It’s the Real Thing”
1975: Look Up America
1976: Coke Adds Life
1979: Have a Coke and a Smile
1982: Coke Is It!
1985: We’ve Got a Taste for You (Coca-Cola & Coca-Cola classic); America’s Real Choice (Coca-Cola & Coca-Cola classic)
1986: Red, White & You (Coca-Cola classic)
1986: Catch the Wave (Coca-Cola)
1987: When Coca-Cola is a Part of Your Life, You Can’t Beat the Feeling
1988: You Can’t Beat the Feeling
1989: Official Soft Drink of Summer
1990: You Can’t Beat the Real Thing
1993: Always Coca-Cola
2000: Coca-Cola. Enjoy
2001: Life Tastes Good
2003: Coca-Cola … Real
2005: Make It Real
2006: The Coke Side of Life
2009: Open Happiness
2016: Taste the Feeling
最近在写商务英语的作业,找到这些,希望可以帮助到你。
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