新浪英超版权(Sina retains exclusive broadcast rights for Premier League matches in China)

Introduction

Premier League is one of the most watched football leagues in the world with its popularity extending beyond its home country, England. China, a country with a huge football fan base, has been following the league for years. Recently, there have been changes in the copyright laws of broadcasting rights in China, and one major development is Sina retaining the exclusive broadcast rights for Premier League matches in China.

Background Information

Before Sina retaining the exclusive broadcast rights for Premier League matches in China, the rights were held by Super Sports Media, who was responsible for the official broadcast of the English Premier League in China. However, in January 2019, it was announced that the exclusive rights were transferred to Sina Sports after a bidding process. This led to Sina becoming the sole provider for the live broadcasts of Premier League matches in China until 2022.

Importance of Sina Retaining the Exclusive Broadcast Rights

Sina Sports, which is owned by China's leading online media company Sina, has become a household name in China due to its reliability and quality in sports broadcasting. By retaining the exclusive broadcast rights of Premier League matches, Sina has secured its status as the go-to platform for football fans in China.

The importance of this cannot be overstated, as it brings fresh excitement for football fans in China. It also means that fans can rely on Sina to provide them with accurate information about Premier League matches as well as high-quality live streaming. This move leaves no room for any other broadcasters to compete with Sina Sports in the Premier League market in China, which is a big win for the company.

Benefits for Chinese Football Fans

Sina retaining the exclusive broadcast rights for Premier League matches in China is a huge win for football fans in the country. The Premier League is one of the most competitive leagues in the world with some of the biggest football clubs and stars, such as Liverpool, Manchester United, Arsenal, and Manchester City.

For Chinese football fans who have longed for access to all games, they can have access to all matches without fear of missing out on any of the games. This is particularly important for fans who have to work during match hours but can enjoy the games after work on Sina's on-demand platforms.

Conclusion

Sina retaining the exclusive broadcast rights for Premier League matches in China is a significant development that will bring enormous benefits to both the company and football fans in the country. By securing the broadcasting rights until 2022, Sina has guaranteed that it will carry on with its reputation for providing high-quality sports broadcasting for all Premier League games. More importantly, the move prevents other broadcasters from competing with them in the Premier League market, giving fans no option but to rely on Sina to access their favorite clubs and matches.